Te Puke is well renowned for kiwifruit, with millions of the luscious green fruit exported throughout the world each year. A kiwifruit theme park has opened in Te Puke celebrating the role of the industry in the town's history.
The rich agricultural lands of Te Puke are also used to graze deer, cattle and sheep, producing excellent meat and dairy product. Te Puke is also known for honey and bee-related health products such as propolis.
There is a vintage car museum, and an adventure park where you can drive 4WD vehicles and blast around in jet boats. The town has four white-sand beaches within 10 to 20 minutes drive.
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